![]() ![]() Planar projection mapping: This is the most basic kind of projection mapping: projecting media onto a flat surface.This allows production teams to test the projection and make modifications or adjustments before presenting it to a real audience.įYI: The projection mapping production process can take eight to 14 weeks. ![]() Once the space and content have been determined, projection mapping software’s preproduction process fits media onto a 3D model of the area where it will be projected, recreating the way the projection will function with a real object. Even a wall is 3D, with fine textures and shadows that need to be considered. So it’s important to know exactly where you intend to project your ad before working on content. The specifics of the projection space, like its color, lighting and texture, affect the adjustments and calculations the software will use to form optimal media. Projection mapping uses software to spatially map media onto a three-dimensional object. This means projections can be almost any size and displayed just about anywhere, giving advertisers a large range of flexibility for ad storytelling. There is no limit to which structures or materials can be used as canvases, as long as the software used to develop projections can account for lighting and texture. Some popular projection mapping effects are optical illusions, creating the appearance of movement on a static object and enhancing the target mood of an environment. This allows everyday objects of varying shapes and textures (including people) to act as projection screens, creating immersive visuals and effects. Projection mapping is a technological feature that projects video that represents your brand onto surfaces. This proposition isn’t cheap, so before hiring an agency that specializes in projection mapping, or before your next event, it’s important to understand what goes into planning this type of ad as well as some of the legal issues. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which definitely makes a memorable impression. Projection mapping can be an impressive, high-impact advertising technique. ![]()
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March 2023
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